Web Survey Bibliography
Title Population Survey Features and Response Rates: A Randomized Experiment
Author Guo, Y.; Kopec, J.; Cibere, J.; Li, L. C.; Goldsmith, C. H.
Source American Journal of Public Health, 106, 8, pp. 1422-1426
Year 2016
Database Web of Science
Access date 31.03.2017
Abstract
Objectives. To study the effects of several survey features on response rates in a general population health survey. Methods. In 2012 and 2013, 8000 households in British Columbia, Canada, were randomly allocated to 1 of 7 survey variants, each containing a different combination of survey features. Features compared included administration modes (paper vs online), prepaid incentive ($2 coin vs none), lottery incentive (instant vs end-of-study), questionnaire length (10minutes vs 30minutes), and sampling frame (InfoCanada vs Canada Post). Results. The overall response rate across the 7 groups was 27.9% (range = 17.1-43.4). All survey features except the sampling frame were associated with statistically significant differences in response rates. The survey mode elicited the largest effect on the odds of response (odds ratio [OR] = 2.04; 95% confidence interval [CI] = 1.61, 2.59), whereas the sampling frame showed the least effect (OR = 1.14; 95% CI = 0.98, 1.34).The highest response was achieved by mailing a short paper survey with a prepaid incentive. Conclusions. In a mailed general population health survey in Canada, a 40% to 50% response rate can be expected. Questionnaire administration mode, survey length, and type of incentive affect response rates.
Access/Direct link Journal Homepage (abstract) / (full text)
Year of publication2016
Bibliographic typeJournal article
Web survey bibliography (4086)
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